Speak So Your Customers Hear You
You may have the best product or service in the world, but that will mean nothing if you can’t break through the clutter and let everyone know how great it is. We can help you uncover the motivators and emotions that draw consumers to your product, and plan your language, tone, value propositions, and reasons to believe. Or we can take the guesswork out of your new campaign and make sure your concept, copy, and imagery connect with consumers and hit the right marks. We can even help you understand how to enhance your website so that consumers will get the information they need, where they expect it.
Our Approach
Technique
- We combine a variety of approaches, depending on where you are in your communications cycle.
- If you’re in a planning stage, we may focus on ideation exercises and projective techniques to uncover consumers’ connections to your brand or industry, and understand what differentiates your brand in their eyes.
- For marketing campaigns and messaging, we can review rational and emotional responses, playback takeaways, conduct sorting and preference exercises, and brainstorm enhancements.
Methodologies
Depending on where you are in your communications cycle, we may suggest in-person group sessions, webcam IDIs, or online bulletin boards.