Put Your Customers to Work Improving Your Product
You’ve put your heart and soul into your product or service, but is it really meeting your customers’ needs? With IOI Optimizer, we get the real story on where your offering hits the mark and where it misses, where you’re vulnerable to competition, and what you need to do to win the hearts of your customers.
Our Approach
Technique
- We’ll do a deep exploration to understand how customers are using your product or service, how satisfied they are with their experience, and the key factors that drive loyalty and defection.
- We incorporate brand comparison exercises, such as brand sorts and projective techniques, to uncover customers’ emotional connections to your brand.
Methodologies
We can adapt IOI Optimizer to a range of in-person and remote methods. Our clients often find it illuminating to see and hear firsthand how their customers feel about them, so we often recommend focus groups or mini-groups for this research.