Research Manager/Moderator
For Sarah Cziner, working in market research means solving a new challenge every day, whether she’s uncovering a hidden trend or analyzing data in a new way. Her speciality is helping companies understand all things Gen Z—which happens to be her own generation.
A creative and curious person, Sarah constantly asks questions and brings new ideas to the table. She has a degree in psychological science and sociology from Colgate University and a passion for ethnographic research. She balances the analytical side of her work with a hefty dose of human empathy.
Sarah joined IOI in 2023. As a research manager and moderator, she works with our qualitative insights team, helping with all stages of a project, from writing discussion guides to moderating interviews to packaging insights into reports. She loves to see how the results translate into real-world actions for brands.
She lives in New York City, where she explores trendy restaurants she found through TikTok, visits dive bars with friends, and spends time in Madison Square Park (where she hopes to find cute French bulldogs before she gets one of her own). She loves watching comedies and eating sushi (especially spicy tuna crispy rice). Her favorite word is serendipity, because it’s the perfect mix of spontaneity and joy.