Jennifer Weeks founded InsideOut Insights so that she could spend her days doing what she loves most: talking to people and finding out what makes them tick. Jenn relentlessly refines IOI’s methodologies to make sure they meet clients’ needs.
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Ken Lethbridge is IOI’s air traffic controller, directing the daily influx of data and the outflow of proposals, reports, and invoices. He enjoys making discoveries that will guide companies through the next evolution of their products and services.
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Ariane Krenichyn loves that her job allows her to constantly learn new things, whether she is researching insurance, health care, fitness, or the financial industry. As VP and senior moderator, she provides project oversight and strategy, moderates groups, writes client reports, and builds new business.
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Thinking outside the box comes naturally to Krissy Sartor. She loves solving problems for clients, using tools that aren’t in the standard toolbox, and finding a way to get it all done.
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Debbie Fischer is always up for a new challenge—during the pandemic, she first took up juggling and is now learning the ukulele. In 2022 she joined IOI, where she manages research projects with clients, moderates groups, and reports on findings.
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For Sarah Cziner, working in market research means solving a new challenge every day. whether she’s uncovering a hidden trend or analyzing data in a new way. Her speciality is helping companies understand all things Gen Z—which happens to be her own generation.
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Katie McKearan uses her creativity and customer service experience to make sure our clients and respondents have a seamless experience throughout the research process. She loves tackling big projects, keeping lots of balls in the air, then watching everything fall into place.
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