At InsideOut Insights, we’re experiencing the pandemic through consumers’ eyes as we begin Week 2 of our COVID-19 Crisis community. Stay tuned for daily insights as we learn how Americans are feeling and behaving.
Consumers feel as if they are living in a “Corona Cocoon,” insulated from the world, watching the pandemic take place from their windows.
All are anxious about the unknown transformation occurring—wondering what life will be like once we leave the Cray Area.*
- While many, if not all, are afraid, they are also hopeful for some silver linings. Some are finding a measure of comfort in the idea that we’re all “in this together.”
- Economic fears are currently overshadowing health concerns, as consumers wonder what life will look like on the other side of this crisis—and if the America we knew will be forever altered.
Stay tuned for more insights. Upcoming topics include:
What are the trigger points for the current crisis becoming real or personal for consumers?
What are the biggest surprises emerging from this crisis?
What unique problems are consumers needing to solve for?
*Corona + gray + a little bit cray-cray