Get the insights and depth you need, even when you can’t get everyone into a room – or when you don’t want to.
IOI has long been a champion of online qualitative research, being an industry pioneer in bulletin boards and chats since the 1990s. As the world becomes increasingly digital and connected, these methods of research are becoming even more important.
- What they are: Typically, 20 to 24 people, carefully selected based on predetermined criteria, participate on the board over a specified period of time (usually 3 to 4 days). Respondents reply to pre-programmed question sets while a live moderator reviews responses and asks follow-up probes. Clients can observe at their convenience.
- Our approach: We love online bulletin boards in situations when the respondents you need to reach can’t easily travel to a focus group facility, either because they’re geographically dispersed, or because they have limited time or ability to travel (such as new mothers, tweens/teens, busy executives, physicians, etc.). Bulletin boards are also a great method for capturing online “diaries,” where respondents log on to record their experiences with a product or service over time.