Quant-integrated in-depth webcam interviews that allow for real-time probing and follow-up by certified moderators
- What they are: The video interviews made possible by HappyToSay qualitative research technology are unique because they are fully integrated into quant surveys. Our certified moderators interview respondents immediately (HappyToSay Now) or at a time that’s convenient for them (HappyToSay Later).
- Our approach: We recognized the increasing demand for fast, affordable video content and found a creative solution to meet that need. HappyToSay allows us to bypass the standard qual recruiting timelines, taking you from field to topline in 5 days or less. Reports come alive when you can hear respondents’ voices and see their faces as they offer their opinions.