Vice President, Research
Before joining IOI in 2014, Ariane was a research director at Edelman Berland, a research manager for Partners + Napier, and a senior research associate at Harris Interactive. As VP and senior moderator, she provides project oversight and strategy, moderates groups, writes client reports, and builds new business. Her colleagues joke that Ariane and her boss Jenn share a brain, as they have remarkably similar skill sets, the same relentless drive and optimism, and even the same favorite food (arugula). Together, they form the backbone of a formidable research team.
Ariane holds an M.B.A. in branding and strategy from the Simon School at the University of Rochester, where she learned how to understand a problem fully before attacking it and how to tease out the underlying issues rather than accepting the conventional wisdom. She has a bachelor’s degree in marketing from the Rochester Institute of Technology and is a RIVA-trained moderator.
She loves that her job allows her to constantly learn new things, whether she is researching insurance, health care, fitness, or the financial industry. Her favorite project ever was a dog food study that required her to go to people’s houses and give their dogs treats for two hours. She adores her co-workers and her clients, and she loves helping companies make their customers happier.
Ariane lives in Fairport, New York, with her partner Derek; their lazy, old, beloved French bulldog Lucy; and a dog-like kitten named Gary. She plays beach volleyball on Lake Ontario and loves to hike, camp, garden, and play tennis. Her favorite book is Narcissus and Goldmund by Hermann Hesse, and her favorite movies are Speed (because Keanu) and Wet Hot American Summer.