InsideOut Insights consistently provides strong value to RB shopper insights team. The IOI team is confident and capable at tackling any project and any category, no matter how unique – from Upper Respiratory to Auto Dish, and even Sexual Wellbeing! IOI has a way of putting shoppers instantly at ease, so they’re relaxed and totally comfortable talking about even highly sensitive topics – their moderators are by far the best we have worked with. Furthermore, IOI reports are of highest quality – clear and easy to read (with no need for us to re-write them or question their validity), so our team can absorb and use the insights immediately. We get great insights into the retail experience, including issues impacting the shopper experience at shelf and make big differences in how we manage products. We love the IOI team and the success they bring to RB – it is without hesitation that I would recommend this team to any strong CPG research and insights team!
Yelena Idelchik
RB Category Management & Shopper Insights Team Lead
When we set our agency bar high to deliver extraordinary work for our clients, we naturally hope that our partners will help us meet that bar. But frankly, many can’t easily reach that height. The team at InsideOut Insights does. Repeatedly.
As Chief Strategy Officer, my role is to ensure that we deliver fresh insight, business building opportunity and distinctive voice in all that we do. So I rely heavily on InsideOut to help me with provocative, stimulating, inventive, and clear research to uncover real life. Of course, some may say that those are expected goals of qualitative research, but let’s be honest–we’ve all been over-promised and under-delivered. Not here.
I’ve worked with this team on many methodologies and I am always delighted with their attitude and response. In-depth interviews, focus groups, online bulletin boards – the tools are applied consistently by IOI to uncover genuine discovery, whether they’re talking with taciturn, pizza-chomping high schoolers about their relationships, or corporate fliers with C titles about theirs! Not only am I impressed, but so are my team who manage the day-to-day logistics that can often become a nightmare. And my clients. I am always happy and eager to put the IOI team in front of my client. Because they make us all better. Oh, and did I say they are also just great fun to work with? Really.
John Roberts
Chief Strategy Officer
Truth Collective
The work with InsideOut Insights came highly recommended and I am pleased to confirm that the end result was nothing short of the highest quality from start to finish. The experience and work ethic of the IOI team allowed for a highly collaborative effort to truly understand project objectives, and ultimately deliver robust and actionable results back to our organization. I was impressed with the flexibility and willingness to adapt out in the field and am confident that InsideOut will be able to expertly assist in any future work done with them as a partner. Any organization looking to better understand the minds, behaviors, and attitudes of their consumers need look any further than IOI.
Ben Weisel
Manager – Digital Insights; Strategy & Innovation
DICK’S Sporting Goods
I have been using the services of InsideOut Insights with my clients for years now. They are more than a provider of consumer insight services, but instead, true partners with me in the businesses and clients I consult with. I have utilized them extensively for their online bulletin boards, which have provided my clients with such clarity and richness of insight that other qualitative tools just couldn’t have.
Ann Fitzsimons
Jenn and Ken have also been great at co-creating with us out-of-the box ways to get at the insights needed when traditional approaches or questions just wouldn’t have gotten us to where we needed to go. I have also employed InsideOut Insights for face-to-face qualitative, always resulting in clear, concise insights and recommendations for the project at-hand. I would highly recommend this amazing group of consumer insight professionals for any project and look forward to continuing my relationship with them, with my clients, in the future.
Chief Consumer Insights Officer
ConsumerThink Inc.
At Harris Insights & Analytics, we’ve built our name on delivering outstanding survey insights for world leaders and major brands, so research partnerships are not something we enter into lightly. We require complete confidence that our partners hold themselves to the same exceptional standards and will offer our clients the same thoughtfulness and expertise. These are the qualities that keep us partnering with the team at InsideOut.
Karen Chiarelli
We’ve collaborated with InsideOut for years because they know how to ask the right questions, they understand the business implications of the answers, and they’re able to share the story of the data so that our clients walk away with rich insights and can make strategic decisions with confidence. When we work with InsideOut, we know it’ll be a win for everyone—at the end of the day, we’ll have happy clients, which is what matters most. We’re proud of our long-term relationship with InsideOut, and proud to recommend their qualitative services.
VP Research Services and Operations at The Harris Poll
The Harris Poll (Harris Insights & Analytics)
As a major player in the market research industry, we’re committed to providing our clients with high-quality, innovative, and insightful end-to-end research solutions – and partnering with IOI allows us to do just that.
Jennifer Van de Meulebroecke
There are a couple big reasons we keep coming back to InsideOut. They can connect with and deliver warm, friendly moderation with anyone we need to hear from—whether it’s C-suite executives, specialized surgeons, or Medicaid consumers. InsideOut also has a unique ability to synthesize diverse qualitative feedback and frame insights into a smart, highly visual, easy-to-digest format.
We know we can count on IOI to act as true partners, creating a unified experience for clients. This smart and seamless experience is a win for us, as well as for our clients.
Senior Vice President, TRC Market Research