A lot of what makes us great is who we are, and how we think—which is hard to tell from a website. Here’s what our clients have to say about us.
Experience
We have decades of experience moderating and managing qualitative research across a broad range of audiences and industries. We’ve been there, done that, and bought the t-shirt. We know the common problems – and how to avoid them. Our deep, industry-specific experience allows us to ask the smart questions – since we understand what you need and where you’re trying to go, we can do more than read a guide. We’ve been accused, more than once, of being mind readers.
Rapport
We have carefully curated our team, and people like us! Our moderators are approachable and empathetic, but able to maintain control of the room and the discussion. We put people at ease so that we can get on to the good stuff.
Specialization
We are qualitative specialists. We’re always asking “why,” and we’re passionate about stories. We want to learn the stories consumers are telling about you, and help you understand them in order to make better strategic decisions.
Customization
Our mission is to help you understand who you are selling to, from the inside out. We know there’s no cookie-cutter approach that will get you what you need. To deliver you a deep, 360-degree understanding of decision-makers, we use a creative, customizable, combination of qualitative methodologies to uncover who they are as individuals, and how they exist in the world.
Boutique attention
We choose our clients as carefully as we’ve chosen our team members, and fully invest ourselves in them. We get to know our clients, their customers, and their business problems, because being partners creates the best environment for everyone – and the best results! We’ve had our share of adventures on the road, and we look forward to sharing one with you.
InsideOut Insights consistently provides strong value to RB shopper insights team. The IOI team is confident and capable at tackling any project and any category, no matter how unique – from Upper Respiratory to Auto Dish, and even Sexual Wellbeing! IOI has a way of putting shoppers instantly at ease, so they’re relaxed and totally comfortable talking about even highly sensitive topics – their moderators are by far the best we have worked with. Furthermore, IOI reports are of highest quality – clear and easy to read (with no need for us to re-write them or question their validity), so our team can absorb and use the… read more